With Visboom, Product Photographers Can Focus on Taking Photos

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With years of experience as a product photographer in the e-commerce industry, I've found that there are two distinct sides to my job. There is the creative part of taking photographs, and then there is the business side of making edits on a computer. The part of my job that I love the most is the process of creating beautiful scenes with lighting and composition. After I take the pictures, the tedious work of editing begins.


There are many steps involved in editing photographs. Once I am finished taking pictures, I retouch them, clean them up, correct the colours, take away shadows, and alter them to fit within the standard guidelines of a particular brand. All of this takes time. In fact, I might spend hours on a single photo for an e-commerce catalogue before it is ready to be published. When clients ask for revisions on the same photo, it increases the time I need to edit the photo again. I felt my creative juice was being drained from me as a product photographer because I was spending all of it after the fact with post production work. It wasn’t until a few months ago that I decided to try out an artificial intelligence (AI)-driven solution that I had heard a lot about from other photographers Visboom. Visboom is a platform intentionally built to quicken visual production using AI technologies to shapeshift or "visually transform" how we create visuals quickly.


Several visual AI products are great when showcased in demo fashion but hard to incorporate into a real-world workflow scenario. After multiple uses of Visboom within my AI eCommerce projects, I now see and value this product differently than I did before trying it out in multiple projects, particularly in Product Photography for a new skincare line.

These projects normally have a degree of complexity to achieve what the clients want: clean backgrounds, soft colour tones, no reflections, and a "luxury" feel that must remain consistent within all the images produced. After I captured the Product Photography for this client, I then uploaded the RAW files into Visboom and was amazed how quickly and easily the AI immediately identified the Primary Subject and was able to clean up the background automatically, adjust and unify the colour tones, and adjust the lighting of the images without my having to open Photoshop and edit each image separately. I just inputted a few simple instructions, "Preserve Original Product Colours, Create Clean White Background (Minimalist eCommerce Style), that was it!" Within seconds all the images I had uploaded were eCatalog Quality- So Above & Beyond what I had expected or envisioned. From that point on, I realised that Visboom is not just an Editing Tool but a True Partner in Business and that it enables me to Save Time and Energy in my daily business routine.


The ability and the power of Visboom to greatly reorganise and streamline my eCommerce Workflow, via incorporating an extensive range of visual AI implementations into my everyday eCommerce workflow process is incredible. What gave me ease about using Visboom was that it appeared as if the AI could “understand” what product photographers needed to do, as evidenced by the following features: Precise Auto Background Removal even on complicated detail such as clear bottles and reflective caps; Style Consistency. Which will keep the tone of photos in a batch the same as opposed to different tones on different photos. Shadow & Reflection Control, which could either be increased or decreased by the photographer as desired; and Templates for eCommerce that allow a photographer to meet the requirements of an online marketplace (like Amazon).

These features enable me to concentrate on the most critical part of the process  taking the best photographs possible. Instead of spending time editing, Visboom’s AI allows me to reduce that by several percentage points, allowing me to spend my remaining time working on photographing additional products, creating new creative concepts, or quickly delivering photos to clients. As a product photographer for many years, I have experienced editing as a hindrance. But by leveraging Visboom in my workflow, I can now experience the excitement of enjoying what photography has to offer again. I can now dedicate additional time to adjusting light until the product looks ideal, and I’m able to concentrate on the creative side of composing the shot without having to worry about editing hundreds of images.


The ability to deliver quality results quickly and effectively will allow companies and their customers to finish a large number of projects, while still meeting tight deadlines. Additionally, providing good service to multiple clients at once will enable a company to provide a consistent level of quality to each client. I am able to produce photographs that are consistently good and resemble photographs generated by a large company. Visboom has increased my speed and with the help of AI, I can create great-looking photographs.

For many photographers, AI has the potential to be a big problem. From my perspective as a photographer using Visboom, AI is not a threat to the profession but instead offers photographers a greater opportunity to grow professionally.

AI can never replace the eye of a photographer, the ability of a photographer to intuitively know how to manipulate light or the creativity that comes from physically holding a camera. At the same time, AI can help to lessen the technical burden of the tasks that photographers have traditionally been required to do, and in doing so relieve photographers from spending countless hours doing post-production editing. Visboom's AI technology has changed the way I shoot and edit my photographs for e-commerce websites. With Visboom's AI technology, I am able to create more visual content in a shorter period of time while still providing consistent quality. It has allowed me to return to shooting the actual product instead of just the product image. Now that I can create more images at a quicker pace, I don't have to spend as much time creating lower-quality images. Visboom allows me to focus on my passion of photographing products. It feels like Visboom is now my photographic assistant!Visboom's AI technology has changed the way I shoot and edit my photographs for e-commerce websites. With Visboom's AI technology, I am able to create more visual content in a shorter period of time while still providing consistent quality. It has allowed me to return to shooting the actual product instead of just the product image. Now that I can create more images at a quicker pace, I don't have to spend as much time creating lower-quality images. Visboom allows me to focus on my passion of photographing products. It feels like Visboom is now my photographic assistant.


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